Author Archives: Joe McNally

Fashion! NYC! TTL!

We photogs are known to lavish attention on our gear, and ascribe to it virtually human qualities. “That’s a beautiful lens.” “That soft box makes gorgeous light.” Descriptions can be fevered, bordering on irrational, occasionally. I am guilty of this, just as almost everyone is who has labored as a photographer. At the end of the day, though, the things we use are tools, and like any job, you hopefully choose appropriately. Small, light and fast is often the mantra of an assignment. Very occasionally we get called on to do a heavier production job, and that requires a different…

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So What If……

So my client in Beijing asked me to shoot a well known weightlifter in front of the main temple at the Summer Palace. Which is fine, and doable. But as photographers, we are charged with going into imagination mode, pretty much all the time. It’s just part of the job you get used to, as you articulate your twist on something, often traveling into the realm of the impossible or difficult or just outright strange. And we get used to the various reactions at the meetings we are called to which often range from exuberant delight (somewhat rare) to outright…

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A Happy Weekend Blog…

Just a quick, lighthearted blog for the weekend. Many thanks to Nikon and the MWW Group for putting together a lovely little video about the couples who stepped up into the Nikon Wedding Truck   a couple weeks ago. And, many thanks to Tina Trinh of ABC World News Now for putting together a fun video piece about the adventures of the truck. If you have a couple minutes for a laugh or a cry, or a remembrance of your wedding, the links above are just sweet and fun for a summer weekend. All best to all! More tk…. The…

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Father’s Day Special 2015!

Fun with flash on Father’s Day! The popular Language of Light, Volumes One and Two are available for a holiday special. Super sale this year, details and descriptions below. As I said when we launched the second DVD of the Language of Light series, this one is fun. LOL 1 had lots of nuts and bolts, step by step instruction, exact parsing of f-stops and shutter speeds, and placement of lights and shapers. It was also all speedlights, all the time. This one follows in the same footsteps, with diagrams, f-stops and the whole shebang, but is more conversational, with…

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The Nikon Wedding Truck Rolled Into NYC Last Week

Dawn on June 4th…..over the East River and into Manhattan, and the NYC Wedding Bureau. I shot this at 5:32am on Thursday morning of last week. Little did I know that by Friday afternoon, almost exactly 36 hours after this frame was made, I would have photographed about 70 joyous, boisterous, marvelous, glowing couples, some by themselves, and many of them surrounded and supported by their ecstatic friends and families, all in the back of this truck. It was one of the giddiest, most exhausting, exhilarating, emotional assignments I’ve ever done. I was occasionally laughing so hard it was hard…

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A Quick Lighting Build in Times Square

Ah, the crossroads of the world, Times Square, New York City. Neon blares, thespians tread on venerably historic stages, with fashions, movies, and the cult of celebrity all shining brightly outside. It’s really the only place I’ve been where your shutter speeds at night need to be faster than they are on some days. It’s a whirlygig of lit up pop culture, where in the space of a half a block or so, you can quite literally bump into hundreds of rushing people, and likely hear about a dozen different languages, intermingled with the usual, distinctively gruff New Yorkese. And…

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