A story I did on malaria not only raised awareness of this often overlooked problem, but it also helped raise funds for numerous NGOs working in the field. A story I did on Global Aid also raised awareness and funds for the plight of children in northern Uganda. A story called Food Crisis helped get the attention of NGOs for the Afari people left languishing in the desert of Ethiopia, and helped bring funds to those NGOs. All these stories have a far-reaching impact beyond just their shelf life on a newsstand or in an iPad. They change policy, raise monumental awareness on such dramatically important issues of our time, and shape the way the next generation thinks about the Earth we live on. There’s no one example. There are countless examples by all of us.